EMOTIONAL DESIGN Why We Love(Or Hate)Everyday Things

        In the chapter 1 from The book Emotional Design by Donald A.Norman talks more about affect and emotion in our life.The emotion it can change the way of human mind solve problem-the emotional system changes how the congnitive system operates.Emotion was an ill-explored part of human psychology most thought of emotion as a problem to be overcome by rational,logical thinking. Besides,the emotion also focused upon negative emotion such as stress,fear,anxiety and anger .Moreover,emotions play a critical role in daily lifes,helping asses situations as good or bad,safe or dangerous.There are two type of emotion called positive and negative emotion.The positive emotion is better than negative emotion.These human have three different levels of the brain,it is visceral level,behavioral level and reflective levels.Each of this level plays a different role in the total functioning of people.

        The emotion,moods,traits and personality are all aspects of the different way.Emotion change behavior over a relatively short term and also for relatively short periods-minutes or hours.Moods are longer lasting,measured perhaps in hours and day.So,the emotion give affect either good or bad to ourself and always happened in our daily life.

      Besides,in chapter 2 it talk about several levels of the cognitive and emotional system-visceral,behavioral and reflective .It gived response to the work,fighting among themselves .Firstly,we can see the visceral response with pleasure to seeing the well-designed leather case and gleaming stainless-stell instruments and to feeling their comportable heft.The visceral design is about intial impact of a product.Reflective one is the most vulnerable to variability through culture,experience,education and individual differences.This level can also override the others and also related about the feeling of satisfaction produced by owning,displaying and using a product.These three levels interact are complex.It is possible to make  some very useful simplications.Nowdays,behavioral design of many games resolves around powerful graphics and fast reflexes.It branch out into other arenas requires changing the behavioral characteristics so that they emphasize rich,detailed graphics and impormative structures.

         In the world of design,we tend to associate emotion with beauty.We build attractive things,cute things,and colourful things.We like attractive things because of the way they make us feel emotions reflect our personal experiences,associations,and memories.Moreover,we also attached to things if they have a significant personal association.If they bring to mind pleasent,comforting moments.Our attachment is really to the thing,it is to therelationship,to meanings  and feeling the thing represent.Personality is of course a complex topic in its own right.A simplified way of thinking of a product personality is that reflects the many decisions about how a product looks,behaves,and is positioned throught is marketing and advertisement.

    Each of three levels of design-visceral,behavioral and reflective have plays its part in shaping your experience.These is a important as the others but each requires a different approach by the designer.Visceral design exist in environment of others humans,animals,plants,landscapes,and other natural phenomena.When we receive something as’pretty’that judgement comes directly from the visceral level.Besides,we also can find the visceral design in advertising,folk art and crafts.The principles underlying visceral design are wired in,consistant across people and cultures at the visceral level,physical features can look,feel and sound dominate.It is because visceral design is about intial reaction,it can become studied quite simply by putting people of a design and waiting for reactions.Behavioral design is about function dan related to produced product.

      Moreover,it also be a funmental part.Of the design process from the very start,it cannot be adopted once the product has been completed.Reflective design more about message,culture and meaning of a product or its use.This level also operations often determine a person’s overall impression of a product.

      As a conclusion,Emotion always happened in our life and also can gived negative or positive reaction and there are there levels in our brain called visceral level,behavioral level and reflective level.these levels related in each others and working in our life.Without these,we can't think  good idea to produced some of product.

           

THE AESTHETIC EDUCATION OF MAN ( 1ST LETTER- 5TH LETTER )

       In the book Education of man by Freidrich Schiller,it is about beauty and art.These of types is connected with our happiness and not far from moral nability of human nature.The author knowing people in there faced with own problem and can’t solve by theirself.So,,he written about the Philosophy to avoid any problems occur,and indirectly to address the problems that exist among the people.Through this book,it states that man in there to make mistakes that result from theirself ,for example the word ‘They would rather incur any reproach than that of a sectarian bias’it shows that people did not have its own stand so they prefer to submit to the natural weakness.In fact,principle Kantian not preclude people to do something what they wants but they thinking is not limited and cause determine continuous laws.Besides it,through the system kant, it talk about technical design lead to understanding to seen more.Then,the Philosopher analyzing the work of art that is abuse.So from this book,we can say the moral experience can used in personality beauty.